Pakistan a popular seller on Amazon

Over 1.2m vendors of country registered with marketplace

ISLAMABAD:

Pakistan has now become the third largest popular new seller on the Amazon marketplace, after the United States and China, with over 1.2 million registered vendors.

Pakistan was allowed to enter the Amazon marketplace in May 2021, a year after talks began in 2020, following the implementation of Pakistan’s first e-commerce policy, Marketplace
Pulse reported.

There are more sellers in Pakistan as compared to India, Vietnam, the UK
and Canada.

The country, which has just registered itself with the marketplace, is home to the world’s three largest Amazon seller groups. These vendors are expected to contribute to Pakistan’s exports of over
$28 billion.

Young entrepreneurs and small and medium-sized enterprises across the country will be able to avail the benefits offered by the platform, which will widen and diversify Pakistan’s export basket.

This will not only enhance their revenues but will also help the government in improving the macroeconomic outlook of the country,
it added.

The expansion of the e-commerce industry is important to support the medium and small-sized businesses to operate and make profit with the rising cost of
doing business.

Pakistan’s e-commerce policy is part of the overall Digital Pakistan vision aimed at paving the way for a holistic growth of e-commerce by creating an enabling environment in which enterprises have equal opportunity to grow steadily.

Major exports of Pakistan that contribute to the national economy include textiles, leather and sports goods, chemicals, carpets and rugs. Pakistan also exports significant quantities of rice, sugar, cotton, fish, fruits
and vegetables.

According to eCommerce analysis, Pakistan is the 37th largest market for eCommerce with revenue of $5.9 billion in 2021, placing it ahead of Iran.

With an increase of 45%, the Pakistani eCommerce market contributed to the worldwide growth rate of 15% in 2021.

Published in The Express Tribune, June 30^th, 2022.

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