Sony launches new gaming gear brand Inzone

Sony is launching a new line of gaming gear called Inzone, to capitalise on the rapid growth of the gaming industry and diversify its presence. 

The popular PlayStation manufacturer's new gaming products target PC gamers as it introduced two 27-inch monitors and three different gaming headphones.

Inzone was being developed before the pandemic. The idea behind the name of the brand comes from the aim to provide customers with gear that improves their gaming experience and gives an immersive feeling when they are ‘in the zone.’

In a statement given to The Washington Post, Kazuo Kii, Sony's president of home entertainment and sound products said, “We are leveraging Sony’s high-quality display and audio technologies to deliver products that will allow gamers to immerse themselves into their gaming world.”

The monitors and headphones have been introduced at a market competitive price to attract more customers.

The launch of the new brand Inzone is a move by Sony to not be just limited to consoles. The brand plans to launch similar gears to understand what exactly resonates with its customers