HSY promises no price hike in bridal couture amidst hyperinflation

Calling on all brides-to-be! Hassan Sheheryar Yasin aka HSY is here to help you cross one thing off your list of thousands: your bridal couture.

In Pakistan, there is no such thing as one wedding season. Having said that, weddings all year round can be very inconvenient considering the rising inflation in our country. However, for all future brides whose worries have only increased since the prices have, HSY has got your back. The ace designer took to Instagram in a video revealing there would be no changes in retail prices at HSY.

“We consider our customers our family, who have helped us get to where we are today. As a way of giving back, we have decided not to raise our prices despite the tough times that we as a nation have been faced with," read the caption. "With prices going up day after day, the one thing you won’t have to worry about is wardrobe preps for the wedding season! To add a little something extra, we are also considering providing payment plans to accommodate you in any way that we can. Come visit us, talk to us and let us take care of your style needs,” he continued.

In a reel on Instagram, he stated his reasons for maintaining his prices, “Hello! I have always said, whatever I am today is because of my mothers prayers and Pakistan. And Pakistan is currently facing a period of inflation that I want to help you through.”

“Here at HSY, we have always made an effort to make you feel like you are with family. Our mannerisms and behaviors should be such that you never feel like you are with strangers. These are trying times. During weddings you need all the help you can get and so, we want to help you during this period of inflation,” he continued speaking about these increasingly challenging times.

The designer went on to speak about his plans, “Everyone is changing their prices. Obviously operation cost is increasing, material cost is increasing so retail prices are also increasing. We are here to promise you that we will not be changing our retail prices and they will stay the same. In addition, if we can get you a payment plan that can help you, we will be ready to do that.”

HSY ended the video extending his support to the brides-to-be, “In these difficult times, we want to support you. So please, come to HSY and help us help you.”