Panasonic to introduce new ‘wellbeing’ products in line with its new motto

Panasonic, one of the major electric appliances companies in the world, has announced that it would introduce a lineup of 64 new products that would reflect the company’s new global motto ‘Live Your Best’, according to a press release issued.

The announcement was made during a convention themed 'Wellbeing for Life' which was held in Dubai and attended by over 190 business associates from over 24 countries.

“Key highlights amongst many were the Nanoe-X Air conditioners which can inhibit pathogenic microorganisms (bacteria, fungi, and viruses) and allergens,” the press release stated. “Another innovative clean air solution is ziainoTM which uses a high degree of sterilizing and deodorizing power of sodium hypochlorite to effectively sanitize the environment. Ideal for the hygiene of different venues, including restaurants, hotels, hospitals, clinics, laboratories, elderly hostels, schools, offices, pet shops, fitness centres and shopping malls.”

The press release further stated that the company would also emphasize nutrition and food hygiene through its latest “Nutri TaFreez” refrigerator series.

Speaking at the event, Managing Director Panasonic Marketing Middle East & Africa (PMMAF) Hiroyuki Shibutani said, “At Panasonic, we are determined to make contributions to improving everyday life with solutions that make life simpler and more convenient with products that cater to a changing society. With more and more people giving importance to health, hygiene and wellbeing, as we come out of the pandemic, we are committed to becoming a brand that provides the solutions that satisfy this demand. We aim to transform into a brand that stays close to its customers and is supported by society through taking action against the issues they face both today and in the future.”

“One of the ways we are doing this is by conveying our purpose of ‘achieving an ideal society with affluence both in matter and mind,’ which was set forth by our founder Konosuke Matsushita. Hence, we have adopted ‘Live Your Best’, as our brand slogan which expresses this exact purpose,” Shibutani added.