Wasim Akram and #AikArielBees: A combo that makes laundry super fun

Waking up everyday to news about crashing stock markets, rising dollar rates, and escalating inflation has become the new normal. Men in Pakistan looking for some relief turn to their favourite sports matches or stars for entertainment. But what about women?

Well, women are busy doing bucket loads of laundry, among many other things. While this may seem tedious and boring to some, Ariel has made the seemingly boring chore fun by partnering, once again, with the cricket aficionados most adored celebrity: Wasim Akram.

Wasim Akram and Ariel are undoubtedly a match made in heaven!

The latest campaign by Ariel has given us countless reasons to believe so. The great duo revealed the new #AikArielBees Sachet via a blockbuster TVC which captures the true spirit of laundry day. The only difference is, by the end of the TVC, we find the much-needed relief in the form of enormous savings! Now that’s an offer surely worth looking into!

The launch has been magnificent so far and Pakistanis nationwide are loving love the idea of getting the strength of three Rs10 Sachets in one Rs20 Ariel Sachet. Plus, when you add a superstar like Wasim Akram to the mix, the outcome is nothing less than fantastic.

If you still don’t know what we’re talking about, here’s the recent #AikArielBees TVC that came out earlier this week.

Isn't this one of the catchiest tunes you've heard in a while? We surely have!! The TVC looks great, and all the questions about Wasim Akram's surprise have been answered in the most attention-grabbing way possible! It has been intriguing to follow the unfolding of events throughout the mystery phase and also the launch of the new product.

Do you feel the same way as we do? Let Ariel know your thoughts by sharing your feedback on their social media page!