Spotify's new feature lets artists promote NFTs

Spotify is testing a new feature that will allow artists to promote their NFTs on their artist profile page. Only a few selected Android users will have access to the feature in the US, while it is still being tested.

According to Cnet, a Spotify spokesperson said, "Spotify is running a test in which it will help a small group of artists promote their existing third-party NFT offerings via their artist profiles."

In the test group, a few artists and users were selected. The NFTs displayed on the artists' page will be linked to an external NFT marketplace where they can be bought or information provided.

The music-streaming platform claims the feature is a step towards deepening connections between fans and artists. As reported by MusicAlly, the feature had already been requested by the company's partners and has finally been rolled out to be tested.

Other popular social platforms have jumped on the bandwagon to incorporate NFTs for their users are Instagram and Twitter. They are letting users share their owned NFT collection on their profile or turn it into a profile picture.