Mobile firms look towards AI for innovation

Companies enhance privacy in their models to amass larger share in market

Omar Qureshi April 17, 2022


The mobile phone companies of Pakistan are implementing artificial intelligence in different features of their products to gain an edge over their competitors and amass a major share in the overall smartphone market of the country.

Moreover, besides cameras, the firms have begun focusing on the privacy of the mobile phone customers for a safe and secure experience.

Speaking at the launch of a new smartphone in Lahore this week, OPPO Pakistan CEO George Long termed implementation of latest technology as one of the key elements driving the profitability of his company. Besides, he added that product features played a huge role in widening the market share of the firm.

He cherished that the smartphone maker managed to introduce a micro lens for the first time in the locally produced products in Pakistan.

OPPO Public Relations Manager Khizra Waqar stated that the company was implementing artificial intelligence (AI) to improve smartphone cameras and privacy.

“There is a lot of research underway that focuses on how to improve consumer experience through implementation of up to date technology and artificial intelligence,” she said. “Innovations in cameras are particularly being prioritised and this time, the firm has introduced a new sensor with its camera.”

Moving on to detail about innovation in privacy, she said that the company was focusing on encryption and besides that, it was implementing AI to let users know whether someone is eavesdropping while they are using their phones.

Detailing further, she added that the front cameras were now enabled to detect people who are spying on the phones of customers.

“In such an instance, the AI hides the screen and warns the user,” she said. “Finally, she added that technology was being used to offer multi-language support to the phones.”

AI expert Mahe Zehra Hussain said that the technology was making the lives of people easier by turning the electronics efficient and smarter.

“From your email spam filter to the navigation capabilities in your phone, it is all based on machine models and AI,” she said.

According to her, Pakistan possessed immense potential for AI based products and applications.

“We have the talent to build these products and we have the opportunity to sell them all over the globe,” she said. “IT based exports will play a huge role in our economic future.”

Talking about some of the challenges associated with AI, she stated that talent acquisition and talent retention were major problems.

“AI aims to resolve huge problems and such issues take time and skill to solve,” she said.

Published in The Express Tribune, April 17th, 2022.

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