Cheezious 'Share The Light' campaign to raise millions for AL Shifa Eye Trust this Ramadan

Think about all the things you’re doing today. How many of those are dependent on your eyesight? The truth is, we’ve got countless things to be thankful for, but our eyesight is something that we cannot even imagine living without.

According to a study by Global Burden Disease in 2017, blindness and vision impairment affected an estimated 21.78 million Pakistanis. The number is likely a lot more by now. Not being able to soak in the beauty of green sceneries and the mesmerizing blue sky is one thing. But most people struggling with vision loss are deprived of seeing the faces of their loved ones light up and cannot even perform the basic chores on their own.

Considering the blessed month of Ramadan is upon us, let’s vow to help restore life for those who need our donations to light up their world. You can support the efforts of revolutionary brands like Cheezious, who recently announced a collaboration with Al-Shifa Trust Eye Hospital to make a real difference in the lives of those dependent on them to envision a better life.

The scrumptious food brand is giving out a significant chunk of each sale during Ramadan to Al-Shifa Trust Eye Hospital. An MoU was signed by the Trust’s Executive Director Big (Retd) Rizwan Ullah Asghar and Manager Resource Generation and Communication Suman Hammad while the Cheezious was represented by its Executive Director Umer Farooq and Brand Marketing Manager Muhammad Shameel Ushaq.

It was decided that on every order, regardless of its price, Cheezious will donate Rs50 to Al-Shifa Eye Trust Hospital. A delicious meal while doing a good deed in Ramadan sounds like a great idea! However, Cheezious' efforts don't just stop at that. The popular food brand has taken it upon itself to spread awareness about the issue in a way that encourages more and more people to help Al Shifa Trust in its mission.

Whenever a customer calls to order food from Cheezious or visits their branches to enjoy a delectable meal with their loved ones, representatives at the food chain graciously ask all customers if they'd like to share the light by helping Cheezious reach their goal of collecting a hefty sum for those relying on Al Shifa Trust for a better life.

Al-Shifa Trust needs no introduction when it comes to efforts being made to provide quality eye care treatments for remote and vulnerable populations. It recently opened the doors to Asia’s biggest children’s eye hospital in Rawalpindi, with the capacity of treating one hundred and fifty thousand children annually.

Cheezious Pakistan and Al-Shifa Trust aim to spread awareness about the importance of regular eye screening. This collaboration is another step towards helping the masses access top-notch eye care treatments by renowned eye care specialists dedicated to delivering the best quality care to patients who might not be able to afford such treatments otherwise.

Even the patients who can afford expensive treatments don’t need to travel to foreign countries as Al-Shifa has made top-quality eye care available locally. All the services offered are on par with global standards.

While many brands take the ground to conduct various Corporate Social Responsibility (CSR) activities around this time, Cheezious has paved the way for other brands to work towards making a change that truly matters. It’s heartwarming to see a food brand spreading smiles and serving humanity by playing its part in strengthening the health system for the needy.

The collaboration was made after learning that timely screening, diagnosis, and treatment can save sight and avoid the problem from being translated into a complicated illness. Delays caused by the lack of adequate resources can lead to vision loss or the complete loss of the eye.

This Ramadan, share the light by helping Cheezious and Al-Shifa Trust in their mission to serve humanity by collecting the donations required for expanding healthcare provision to meet the needs of those who are not fortunate enough to restore or save the vision of their loved ones.

We would love to see more brands joining the bandwagon and supporting such noble initiatives. Such acts of kindness aren’t only beneficial for those who receive it, but also those who seek the unimaginable reward for saving a life.

Lend a helping hand this Ramadan by donating generously to Al Shifa Eye Trust through Cheezious.