New Apple video highlights flexibility of products for startups, remote work

Apple released a new video in a story called 'Escape from the office', where the 'Underdogs' of the story decide to leave their company and found a new startup. The video aims to show off some of the Apple devices like sharing WiFi passwords over AirDrop, and also promote the new Apple Business Essentials platform.

Apple initially released the very first video in 2019 with a fun 'Apple at work' campaign, which was followed next year by another video of employees working from home during the pandemic. In the recent video from this year, employees leave their jobs at the company to found their own startup and create a 'reinforced bag' which is stronger and more environmentally friendly than two regular plastic bags.

The video shows off some key features available on devices like sharing WiFi passwords over AirDrop, group FaceTime, hands-free Siri, advanced AR, while also promoting the new Apple Business Essentials platform, which combines device management, 24/7 phone support for IT and end-users, business iCloud storage and on-site repairs for businesses.

Watch the video here.