Easypaisa lights up Islamabad’s expressway with revolutionary anamorphic projection

In this ever-changing landscape of digital marketing, brands are always on the lookout for ways to stand out from the crowd. In this race, many often fail to understand what works - and, more importantly, what doesn’t. However, this is truly not the case with a brand that has always been at the forefront of making Pakistan’s mark on the globe.

After being pioneers of Fintech in Pakistan, easypaisa has now stepped on the bandwagon to revolutionise the marketing sector in Pakistan. The market leader recently rolled out a unique 3D-based projection in Karachi at Shahrah-e-Faisal, grabbing the attention of pedestrians who use the route to commute to and from the eminent road. After getting an incredible response, the brand took its branding efforts up a notch by bringing an OOH that’s truly one of its kind.

Netizens, brace yourself because easypaisa has recently rolled out Pakistan's first anamorphic deployment in its latest campaign #FerFer #MoneyTransfer

Not only is this technology being used for the very first time in Pakistan, but it grabs the attention of everyone commuting via the Islamabad Expressway. The 3D integrated elements will surely make you want to stop and appreciate the beauty!

Easypaisa's entire campaign is summed beautifully in the installation, and that too in such an immersive way that you’re likely to stare in awe at the brilliance of its execution.The optical illusion will surely attract #AllEyesOneasypaisa. 

The execution showcased easypaisa's money transfer features and the modes of money transfer which includes CNIC, P2P, Whatsapp etc. In fact, the best part is that the technology is super-inclusive and doesn’t require the use of QR codes, AR glasses, and other devices – anyone and everyone can soak in its beauty! They just need to view it from a specific vantage point.
 

After making their mark in Pakistan’s financial landscape, easypaisa has now achieved new heights of brand awareness by creating captivating content that helps audiences enjoy this one-of-its-kind experience. They’ve made advertising much more fun, inviting and dynamic, giving Pakistanis travelling the route a giant digital play-space.
 

The campaign sent social media into frenzy as it became a trending Twitter topic on friday afternoon, and people just couldn't stop gushing over it.

Will brands now catch up on the trend? Even if they do, we think easypaisa will outdo them once again, considering how the leading brand has always managed to entice the audience in the fast-paced, cluttered world of content.