First-ever partnership: foodpanda and Islamabad United team up for the mega tournament HBL PSL 2022

Since the end of the ICC Men's T20 World Cup, cricket fans have eagerly anticipated the start of their favourite tournament. Yes, you guessed it right. With the Pakistan Super League 2022 underway, it's time to double the celebrations this New Year.

More excitingly, foodpanda Pakistan, Pakistan's premier online food delivery platform, has announced its first collaboration with the nation's two time champion franchise, Islamabad United (ISLU), led by Shadab Khan and owned by Ali Naqvi. foodpanda has been named the Official Q-Commerce Partner of Islamabad United.

To mark the team's strategic partnership with foodpanda, Islamabad United will wear pink home kits. In the history of the PSL, this is the first time a team has donned an alternate kit colour in honor of a partnership.

The strategic partnership between the giants foodpanda and ISLU, seeks to combine two of the nation’s biggest passion points, food and cricket. With this collaboration, we intend to leverage our combined audiences to create an unforgettable impact, and set the tone for the 2022 cricket season. Celebrating the love for cricket and the love for food, is a partnership which will surely be a massive success.”

Pakistan's leading online food and grocery marketplace, foodpanda Pakistan offers a convenient app and web-based platform to order food, groceries, and essential items. As a provider of more than 20,000 restaurants, home chefs, shops, and pandamart stores in more than 40 cities, foodpanda aims to spur economic growth and create job opportunities for Pakistanis everywhere.

Speaking of the collaboration, team owner of Islamabad United, Ali Naqvi commented:

“We are pleased to partner with one of the most renowned online platforms in Pakistan. Their reach across Pakistan is unparalleled and their values of professionalism and excellence are ones that we share. Thus, it's obviously a natural partnership for us.”

The Islamabad United team has garnered the most success among HBL PSL franchises. The team, which has won multiple titles and the highest win percentage in league history believes it will bring a positive change to the Pakistani sporting landscape. With the introduction of international standards of practice and a commitment to continuous growth and progress, Islamabad United has made a significant impact on the industry. No franchise has inducted more players into the Pakistan national team than Islamabad United since the beginning of the HBL PSL.

PSL viewers are surely excited to see Islamabad United embrace the power of pink this season.