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Delizia, a Karachi-based chain of bakeries, has found itself in hot water after one of its employees allegedly refused to write 'Merry Christmas' on a cake, citing an 'order from the kitchen'.
The incident was reported by a woman customer who went to the bakery's DHA branch to get a cake to make the most of the occasion.
According to the customer, she went to the store located in Khayaban-e-Jami branch to get the cake but the worker refused to inscribe the words on her cake, citing an "order" from the kitchen to not do so.
The incident caused an uproar on social media platforms, with people expressing shock at the occurrence, while Delizia is yet to respond on the development with a formal stance.
Surprisingly, this isn't the first time that the company faced backlash over the refusal to 'do the icing'.
In 2018, a woman was refused the 'Merry Christmas' icing and told that it was so, on the "company's instructions".
While some Twitterati called out Delizia for failing to comply with the demand, others simply attributed the refusal to the bakery being 'short of icing'. Some went as far to call for a boycott of the company. One social media user shared that it was an individual's act and didn't represent the 'company's policy'.
World going to mars
— Baakh (@bnusrat) December 22, 2021
meanwhile Pakistanis: we won’t write merry Christmas on cakes cause company orders #delizia
Just heard #delizia in #Karachi abandoned a Christian customer's request to write #MerryChristmas on her cake since they were instructed not to. Religious intolerance is still in the roots.
— Engr. Zeerak Ullah (@theotherboysays) December 22, 2021
I have personally seen people run paid campaigns against delizia simply bcs delizia has taken over the cake and cupcake scene in Karachi.
— AMNA (@paki__stan) December 22, 2021
About the recent Christmas scandal, why not ask them to investigate instead of calling for a boycott??
Delizia has turned mehmood sweets
— Lone Wolf (@Strap61977088) December 22, 2021
Spoke to a representative of #delizia, they are out of icing apparently, hence the refusal. Do not know how a bakery runs out of icing but do know they didnt write happy birthday on the cake my colleague bought for my birthday today!
— Nida Khan Tareen (@NidaTareen) December 22, 2021
You guys have nothing better to do ? Spamming Delizia for the lone act of their staff at one of their branches , I’ve seen a lady get merry Christmas written on the cake at their boat basin outlet and the staff happily did so
— High (@talkingcurves) December 22, 2021
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