Nida Yasir under fire for inviting saas-bahu drama to morning show for 'ratings'

Twitter users are once again accusing the host of using problematic content for numbers

Entertainment Desk November 18, 2021

Morning show host Nida Yasir recently came under fire on Twitter for her latest TV antic, where she invited pairs of mothers-in-law and daughters-in-law for the two to face off in front of an audience. A clip from the show doing the rounds on social media follows a mother-in-law complaining about how she had demanded for an educated daughter-in-law who can care for the home, stressing that her daughter-in-law has no interest in looking after domestic affairs. 

The clip was shared by talk show host and social media influencer Kanwal Ahmed on Twitter. She wrote, "Nida Yasir just topped her own problematic standards on this show where she invited saas bahus to complain about each other. Like here, a saas claims she hired a marriage bureau to find her a 'perfect’ bahu who is educated but must stay home - only to discover she’s ‘phuar’.” 

While several people claimed the show to be staged, others called out the harmful nature of the content, and how it is used for higher ratings. 

During an interview on Time Out with Ahsan Khan earlier this year, Nida, who is known for pulling off outrageous antics on her morning show, spoke about how educational content usually leads to a fall in ratings. She shared, “Interviews with known people usually get very high ratings but as soon as we switch to something more educational or informative the numbers fall. I love the more informative shows and so does the more educated demographic.” 



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