Proton Pakistan invites President Arif Alvi to its state-of-the-art plant inauguration ceremony

Al-Haj Automotive Pvt. Ltd, the leading assembler and distributor of PROTON vehicles in Pakistan recently inaugurated its Automotive Plant to commence local production of PROTON vehicles. A Line-Off Ceremony was also held to commemorate the completion of the first locally assembled 6th Generation "PROTON SAGA"

Speaking on this epoch-making event, Chief Executive Officer of Al-Haj Automotive, Mr Hilal Khan Afridi said, “The completion of the PROTON Pakistan project is the result of the hard work and untiring efforts of the entire Al-Haj team, its suppliers and vendors. InshaAllah, this assembly plant will set new industry standards and enable us to introduce next-generation of products by following international quality standards set by PROTON."

The Honourable President of Pakistan Dr Arif Alvi, graced the occasion by taking the stage and congratulating Al-Haj on this historic event. President Alvi spoke about the future of Pakistan as a nation

He stated, “Pakistan needs to increase the skill set of its youth to increase the employment rate of the country. An imperative part of a country's branding is honesty and integrity, and Pakistan's branding should reflect both of these values. It is crucial that Muslim countries incorporate policies of morality and worthiness into their international relations, which are lacking at present."

As the President elaborated on his thoughts, he expressed his hopes for Pakistan's bright future and rapid progress towards becoming a developed nation.

According to him, bilateral trade between Malaysia and Pakistan will continue to increase in the coming years as a result of this project. Moreover, Consul General mentioned that PROTON is a testament to Malaysia's technological progress. SAGA has a legacy of more than 35 years of being the highest selling sedan in Malaysia. In a similar vein, Mr Nazran hoped it would become the best selling sedan in Pakistan as well.