Smart tech, smart exports
There is some smart news to cheer on the exports front. Pakistan has sent its first shipment of locally manufactured smartphones to the UAE. This is the first of its kind as far as technology-grooming at home is concerned. The most appreciative aspect is that the decision to produce smartphones in Pakistan, through the Chinese auspices, was made in April 2021, and the first batch of indigenous production was ready in August. A word of praise is due to Telecom Minister Syed Amin-ul Haque and, of course, the then SAPM on Digital Pakistan, Tania Aidrus, who inevitably made her mark. The ministry and all those associated with it externally, especially Inovi, in this endeavour deserve kudos.
The first consignment of 5,500 mobile phone sets of 4G made their way to the UAE, which is a hub of businesses in the region. This is a new beginning, and will go a long way in making inroads in a competitive market, especially the Middle East, North Africa, Iran, Iraq and Afghanistan. While the price of the phone set is around $100, it is likely to get a great response in low-end markets. It is believed the minimum price of such 4G sets manufactured in China and Far East are $150. Thus, the Pakistani product stands a chance to excel.
Now is the time to consistently work on quality upgradation and innovation and ensure they comply with export supportive policy. This is essential to stay afloat, and retain a brand nomenclature. Pakistan is eager to boost its exports in all walks of economy, and this technology-laden drive too should lead from the front.
While Pakistan has graduated from being a cellphone importer to an exporting nation, it is time to indulge in mass production. It already ranks 21st in terms of penetration of smartphones. Pakistanis are tech-savvy, and there are more than 100 million hands that are in need of a smartphone. The government already has plans to extend Wi-Fi facilities in tribal areas, Gilgit-Baltistan and far-flung areas of Balochistan. This will lead to more local demand, and help limit imports of such gadgets. It’s time to go hi-tech.
Published in The Express Tribune, August 21st, 2021.
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