On Our Radar

VADESI

VADESI, a blend of “Velayti” and “Desi” is about breaking the stereotypes through bold designs that have a unique edge and a rebellious vibe. The brand has been founded with a vision to introduce a new aesthetic to the street-wear of Pakistan. Their perspective on fashion is to break the conformity and to bring a cultural infusion to our fits. VADESI believes in change and expression through a fusion of striking graphics, embroideries and cultural textile art, all perfected by the finest craftsmen of the country. Also, by minimising gender-association to outfits, VADESI focuses on what really matters – comfort, versatility and durability. For more details log onto: www.instagram.com/vadesii/

The Adapt Apparel

Adapt Apparel was born with the intention to provide comfort and style for children, keeping in mind that luxurious softness is what they aim to deliver. By noticing a lack of affordable and trendy style for children’s clothing within the market, a one-stop shop where promising designs are available was born. They aim to provide opulent styles for all children to become trendsetters at affordable rates that won’t break the bank – but they’ll look like a million bucks. For more details log onto: www.instagram.com/adaptapparelpakistan/

AGUILA

Aguila is an active wear brand based in Pakistan that launched when the world seemed to be at a standstill. But there was hope, there was life hence the movement, Aguila active wear aspires to serve the enthusiasts, the unstoppable, the resilient ones with their range of comfortable, trendy and versatile active wear that will last you through all day activities. For more details log onto: www.instagram.com/aguilaactivewear/

NOVO

NOVO is the ultimate destination for distinctive fashion bursting with personality and enduring appeal. Dynamic and contemporary in its mind set, NOVO celebrates confident women, and invokes attributes of spirit and creativity with its impactful design. The brand offers ethical jewellery curated for the modern woman, giving her a one stop destination for all her fashion needs. For more details log onto: www.instagram.com/thenovostore/

Torus

Torus is the concierge of clothing- bringing creativity, class, comfort and prudence. All in one place. Their unisex collection of jackets is one to keep an eye out for. We have our heart set on Space walker, an eccentric take on the metallic fashion trend which is meticulously furbished and finessed down to the very last grain. The black inseam paired with its glassy surface makes it a perfect candidate for a cosy and stylish outer wear. Just for Rs7,499. For more details log onto: www.instagram.com/torus.pk/