Eight out of ten people wear the wrong shoe size! Research reveals that nearly 78% of people in the USA experience grave consequences for wearing ill-fitting and uncomfortable shoes during their youth. These include corns, bunions, calluses, and blisters, apart from potential nerve damage and exacerbation of existing problems such as bone or joint pain, arthritis, soft tissue damage, and more. Experts agree that even the shortest exposure to poorly fitting shoes is associated with the development of various foot conditions, trauma, and deformities, such as hammer toe.
Understanding the importance of giving youth the right shoes that will help them conquer the word, Hush Puppies took it upon themselves to solve the issue and ensure that the children receive perfectly fitted, comfortable shoes that are both durable and stylish in terms of design.
Hush Puppies Pakistan, a US-based global brand with a strong presence in 67 countries, recently collaborated with another global giant- McDonald’s. Together, they are on a mission to spread comfort and happiness across Pakistan. How, you ask? By launching their new Kid’s Collection.
Hush Puppies recognises the importance of providing comfort to children. Their latest campaign aims to uplift the spirits of children and spread optimism all across Pakistan while reinforcing their own core values of 'Be Bold. Be Bright. Be True. Be Comfy.'
The renowned American fast food brand McDonald’s collaborated with Hush Puppies to ease access to the gift of comfort through their Happy Deals; offering comfort food with comfortable shoes. Hush Puppies is offering an exclusive discount coupon worth Rs500 with the purchase of any McDonald’s meal. Amazing news for the kids isn't it?
These discount coupons will be offered across all major cities of Pakistan, including Karachi, Lahore, Islamabad, Rawalpindi & Faisalabad, and will be redeemable within a month’s time at any Hush Puppies outlet in Pakistan.
Both Hush Puppies and McDonald’s emanate comfort and happiness through food and footwear alike, making the global food chain icon the ideal partner for this particular endeavour. Considering the pandemic, it’s no surprise that the past year has been a difficult one in terms of business, especially when it comes to trying new things. Thus, this collaboration is one that must be celebrated, especially because of the message it hopes to spread.
According to Muhammad Qasim, MD Firhaj Footwear (Hush Puppies Pakistan),
The Pandemic is still on-going and this last year has given us a reality check. We noticed a glaring gap in the market when it comes to durable, yet comfortable, shoes for children. Thus, Hush Puppies wanted to both, spread a little happiness among the children while staying true to our core values. And hence, the subsequent cultivation and launch of our new Kids Collection, as well as our partnership with the global icon, made for the most natural solution for the issue we highlighted.”
Hilal Mir, Manager Marketing and Communication at McDonald’s, also commented:
This is something that hasn't been done before. We are two completely different brands and somehow this collaboration makes perfect sense as both these brands are all about happiness."
The inspiration behind this collaboration is quite synonymous with the message it hopes to spread- happiness and satisfaction.
This thoughtful campaign separates itself from the mainstream of advertising by empowering an audience that might sometimes get neglected in the daily mix of thing- children.
Considering the fact that the little ones have been through a rough year of fear, uncertainty and lock down, this campaign hopes to provide them comfort, both in terms of footwear and also in the form of a hopeful reminder that good days are on the way.
Meshaal Danish, Head of Brand & Marketing at Hush Puppies and the pioneer-brain behind this combo deal, explained the sentiment behind the campaign:
Young kids are naturally teeming with optimism and positivity, we at Hush Puppies want to ensure that they feel more than comfortable in expressing those emotions without fear of being brought down. Our mission is to help them do that – to help them Be Bold. Be Bright. Be True. Be Comfy.”
Hush Puppies and McDonald’s also share a focus on quality and values: both are brands that have kept consistency, stability, and comfort at the heart of their businesses.
According to Raza Ali, Managing Director Marketing at McDonald’s,
Children are the future. Nurturing them, whether through play, comfort or happiness, is our duty as it shapes them and hence shapes the future of our country. Joining forces with Hush Puppies is our way of giving back to the kids who believe in us.”
What are you waiting for, purchase McDonald's meal and head to the nearest Hush Puppies store to avail the amazing discount. It's an offer no one should miss!
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