Ayesha Omar to launch beauty line

On Monday, Ayesha Omar announced her first ever beauty line that will revolve around the idea of an organic skincare. The actor, however, has not revealed what the product will be but her motto for the brand is for it to be natural at all times.

The 39-year-old is not the first to initiate the idea of ‘organic’ products. Media person Waseem Badami, Aijaz Aslam and brand Saeed Ghani predominantly sell natural and chemical-free skincare as well as other herbal products. But Bulbulay’s Omar claims her brand to be “100% natural” as well as vegan, cruelty-free, paraben-free and sulphate-free.

While many fans and friends have wished the actor well for her business, some skincare enthusiasts have expressed their concerns over whether or not the brand will be incorporating natural ingredients unsafe for the skin.

Previously, Omar got candid in a digital show with host Mira Sethi about her artistic side that the world has not seen as yet. She began her career as an actor in a serial called College Jeans that aired on PTV. Soon after, she was seen as a VJ followed by more drama serials, including the famous Dolly Ki Ayegi Baraat.