Shahid Afridi becomes part of e-commerce platform OctoberNow

Shahid Afridi has taken the lead in digitising Pakistan by becoming a part of OctoberNow, an emerging e-commerce platform in the country, according to a presser released on Monday.

The founder and CEO of OctoberNow said, “Afridi is one of the most iconic Pakistani figures of all time, and we believe his leadership will ensure that OctoberNow can move towards our goal of spreading the platform across the country.”

Also read: Pakistani e-commerce startup successfully integrates voice search

During the team meeting, Afridi informed the team that he is not a brand ambassador but the Kaptaan of OctoberNow, the statement added.

OctoberNow has become one of the fastest-growing e-commerce platforms since its official launch in April 2020. It is a marketplace connecting merchants with customers through an e-commerce platform, wallet and fintech solution.

OctoberNow has amassed 300,000 users in under one year. It allows customers to order groceries from leading neighbourhood stores, serving as the bridge that connects customers with all their preferred stores on a single platform.

Also read: Covid-19 boosts Pakistan's e-commerce sector

The world has shifted into a new digital era, and this was accelerated due to the Covid-19 pandemic, and it’s time Pakistan takes the leap of faith towards e-commerce, using it to the nation’s advantage.

Afridi will be the first international player to lead such an e-commerce platform and help in achieving a Digital Pakistan, the presser concluded.