Careem partners with UNDP to create awareness on social issues

Careem is collaborating with the United Nations Development Programme (UNDP) to raise awareness on safety issues, gender sensitization, traffic rules and civic sense through a series of animated videos.

With the help of animated videos, the super app aims to highlight social issues that are considered tabooed in society. The videos will also incorporate the onboarding process for training Careem’s Captains at the time of registration.

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“Our efforts for ensuring safety at Careem never stops. We are constantly working to enhance the overall experience for our customers. That being said, Captains are an integral part of the Careem family and we will continue to work on their capacity building by continuously educating them. This partnership will act as a catalyst in providing such training to our deserving Captains,” said Mohsin Zaka, General Manager Ride-Hailing, Careem Pakistan.

“Part of UNDP Youth Empowerment Programme’s mandate is to engage youth in positive discourse and develop content for promoting positive social messaging. UNDP would hence like to thank Careem for helping develop these educational videos for dissemination among its Captains. In particular, we are pleased to know that the gender sensitization awareness video has already been included as a permanent part of daily Captain training at Careem,” said Laura Sheridan, Programme Specialist, Youth Empowerment Programme, and UNDP.

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Along with their success, ride-hailing services have also gained a bad repute over passenger safety issues. Careem is hoping to provide security for customers and captains.