Uber, JetBlue join Amazon-backed Climate Pledge

Amazon said on Wednesday that five companies, including Uber and JetBlue Airways Corp, have joined its Climate Pledge, a commitment to be net-zero carbon by 2040.

Chief Executive Officer Jeff Bezos last year pledged to make the largest US e-commerce company net carbon neutral by 2040, as employees and consumers around the world protested for broader moves to address climate change.

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Environmental activists welcomed that move but said that cutting all emissions related to Amazon, which delivers 10 billion items a year and has a massive transportation and data center footprint, was a huge challenge.

“The transportation sector plays a critical role in accelerating our carbon reduction goals,” Bezos said in a statement on Wednesday.

So far 18 companies, including Best Buy and Verizon Communications, have signed up for the Climate Pledge, which was established in 2019.

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The world’s biggest online retailer also announced the launch of a climate-friendly program on to help customers shop for sustainable products, as part of its commitment to be net carbon neutral by 2040.

Customers will now see more than 25,000 products ranging from grocery, household, fashion, beauty, and personal electronics with a ‘Climate Pledge Friendly’ label, Amazon said in a statement.