Apple to hold November 10 event, analysts expect new Mac computers

Apple on Monday announced a special event for November 10 but gave no further details aside from a tag line of "one more thing."

Apple last month announced a range of new iPhones and also announced new Apple Watches and a services bundle in September. The company in June said it would introduce new Mac computers using its own processor chips, dubbed Apple Silicon, before the end of the year.

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Analysts expect the new Macs to debut at the November event. The Apple Silicon Macs will mark the start of a transition away from Intel, Apple's supplier for laptop and desktop processors since 2006.

The “one more thing” tagline calls back to a line former Chief Executive Officer Steve Jobs sometimes used at the company’s events before unveiling previously unannounced products. In addition to the new Macs, analysts believe that Apple is working on a new pair of over-ear AirPods headphones and tracking tags similar to those made by Tile to bolster Apple’s growing accessories business.

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Apple’s shares fell nearly 5% in premarket trading after the world's most valuable public company reported a steep fall in iPhone sales in China, hurt by the delay of its new model due to the Covid-19 pandemic.

Customers put off buying new devices in the second half of September, leading the company to report its steepest quarterly drop in iPhone sales in at least three years.