For the past few days, some of the leading men in sports and entertainment industry have been posting photos of themselves on social media with nail polish painted on one finger nail. Huge names such as Humayun Saeed , Adnan Siddiqui and Bilal Ashraf, alongside sports personalities Waseem Akram, Shoaib Malik and Amir Khan, among many others participated in the aforementioned trend.
The coordinated effort comes as part of the global movement called Polished Man that focuses on ensuring a safe environment for children. Given the recent increase in child abuse cases in Pakistan, various public figures have joined hands to promote a ‘softer-side’ to masculinity that could ensure a safe and protected environment.
“Every child deserves the right to feel safe and protected. But here we are in 2020 where more than 10 children a day in Pakistan are subjected to abuse and violence (and that’s only what is being reported). Too many lives are being taken at the hand of an adult and this need to end. We need to break this subject wide open, hear our children’s cries and vow to protect the children of this country from further abuse,” the caption alongside every post read.
“This October, men all over the country are coming together to say NO MORE to child violence and end the suffering. Join me and become a polished Man. So Man Up and Paint one or all of your nails and show Pakistan your softer side. Children stay strong in silence every day, there is nothing tougher than painting a nail for them,” it added.
Social activist and wife of one of the participants in the campaign, Shaniera Akram took to social media to further explain the moment in local context. “Polished Man campaign has been around for years and now in 2020, due to the highest level of child violence to come out of Pakistan, celebrities and sporting stars join this international campaign to show their support for children suffering in silence from child abuse in Pakistan,” Shaniera said.
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