Extreme Commerce launches program to facilitate ‘Billion Dollar Pakistan’ vision

Extreme Commerce connects Pakistanis with international e-commerce hubs such as Amazon

Extreme Commerce serves as the largest community of its kind in Pakistan, with up to 93% of its VBC students being trained free of cost. Founder and CEO of Extreme Commerce Pakistan, Sunny Ali, wants Pakistanis to invest in Amazon FBA.

Extreme Commerce shared its ‘Billion Dollar Pakistan’ vision for Pakistanis which aims to connect Pakistani’s living in Pakistan and abroad via international e-commerce hubs such as Amazon, eBay, and local hubs such as Daraz.

Sunny Ali while sharing his vision said: "We want to enable Pakistanis to at least making $1,000 per month which according to him is the correct minimum wage that Pakistanis need to survive and improve not just their lifestyles but do something for their nation as well."

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“My ideology is simple if I have an empty stomach how can I even think of doing good for others? We need to eradicate this problem and take Pakistanis to self-sufficiency,” said Ali.

The company aims to invest more than a $1-billion into the local economy via online sales and service and so it has launched VBC2020, a one of its kind eCommerce skills development platform which has more than 40-50 practical trainings covered by industry experts, through which students and can earn $300-$500 minimum.

Approximately 63 per cent of Pakistan’s population is currently under the age of 30 and the total unemployment figure is estimated to reach 6.65 million during the fiscal year 2020-21.

Moreover, according to a recent report published by the Asian Development Bank (ADB), titled “Tackling the Covid-19 Youth Employment Crisis in Asia and the Pacific”, more than 2.3 million Pakistani youth are at risk of losing or have lost their jobs in case of a long term containment scenario implemented to curtail the coronavirus spread.

The unemployment rate is set to increase by 12.6 per cent from 8.9 per cent at the end of 2019 to 21.5 per cent and the present Covid-19 pandemic has added more to the challenges Pakistan faces.

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However, while the pandemic has hit the traditional retail business hard all over the world, it did cause the e-commerce sector to flourish.

It is reported that the e-commerce sector has seen a 129 per cent year-over-year growth in the United States and Canada, with an impressive 146 per cent growth globally.

Hence this is the perfect opportunity for Pakistan to facilitate its youth with skills that will be required to serve this growing global demand for e-commerce and digital category.

Extreme Commerce’s management is offering financial accommodations that will be made for those who cannot afford to provide equal opportunity to everyone.

At present, 13,000 VBC students currently have access to the platform free of cost.

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