Priyanka Chopra reveals why she stopped endorsing fairness creams

Earlier, an old video of the 'Quantico' star had resurfaced where she promoted fair skin

PHOTO: FILE

Bollywood actor Priyanka Chopra has found herself in hot waters more than once this past year. Earlier, an old video of the Quantico star had resurfaced and put her in an awkward position once again.

Last week, many took a PeeCee’s comments from back in her early days in the industry.

“I’m dusky myself and I’m very proud to be dusky. I would never go around saying that you need to become fair and that’s the only way you’d be beautiful because I don’t endorse that…” she says in the clip.

The video then cuts abruptly to different advertisements for various fairness creams that Chopra has endorsed and promoted over the years. In one, she is seen getting fairer with the voice-over saying, “Give your skin a pinkish, white glow.” So naturally, people are calling the Bajirao Mastani out for hypocrisy.

However, the Bollywood actor had cleared her stance on the same a few years back.

According to Hindustan Times, the former Miss World shared her reasoning for not endorsing fairness creams any longer in a 2015 interview.


https://www.instagram.com/p/CBIosBHlOtj/

Priyanka said she did the endorsements for a year but later realised she didn’t need to do it. “I felt really bad about it, that’s why I stopped doing it,” she said. Priyanka also mentioned how her family and relative would make fun of her dusky skin.

“All my cousins are gora-chitta (fair) I was the one who turned out dusky because my dad is dusky. Just for fun, my Punjabi family would call me ‘kaali, kaali, kaali’. At 13, I wanted to put fairness creams and wanted my complexion changed,” she said.

“But then I got into films and I didn’t understand. And I did do a fairness endorsement for a year and then I felt like ‘I look pretty alright.’ I shouldn’t, I don’t wanna do this and then I didn’t do it,” Priyanka said.

“But I was also finding my ground that time as I was 21 or 22 years old,” she added. When Barkha asked her if she would do it again for a big sum of money, she said, “I have been offered many times, but I said no to them.”

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