Apple shipped 19.5 million iPhone 11s during the period from January through March, according to Omdia's Smartphone Model Market Tracker Q1’20 report.
The report reveals that despite the economic impact of coronavirus on consumer demand, Apple’s iPhone 11 shipments in the first quarter of 2020 exceeded its total for iPhone XR shipments during the first quarter of 2019, by nearly 6 million units.
“For more than five years even amid shifting conditions in the wireless market and the global economy one thing has remained consistent in the smartphone business: Apple has taken either the first or second rank in Omdia’s global model shipment ranking,” said Jusy Hong, director of smartphone research at Omdia.
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“Apple’s success is the result of its strategy to offer relatively few models. This has allowed the company to focus its efforts on a small number of products that appeal to a broad selection of consumers and sell in extremely high volumes.”
Apple lured in customers with the right balance of pricing and features, at the launch, iPhone 11 was priced $50 less than its predecessor, iPhone XR.
Despite selling at a lower price point, iPhone 11 features a dual-camera setup a major upgrade compared to the single-lens configuration for the iPhone which contributed to an increase in sales.
Samsung's Galaxy A51 secured the second position in the smartphone model ranking, with 6.8 million unit shipments in the first quarter.
Samsung retained the second position again this year by successfully replacing the previous year’s no.-2 model, the Galaxy J4 Plus.
“Samsung's flagship Galaxy S series, which was released at the beginning of the year, has faced pressure on its shipments,” said Hong.
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“Samsung’s move to increase the number of models in the Galaxy series diluted the shipment volumes for its individual smartphones. Moreover, the increased price tags of the new phones pushed the cost of Samsung’s flagship models beyond the realm of mass consumer appeal.”
However, the outstanding performance in the first quarter was delivered by Chinese OEM Xiaomi. Xiaomi’s Redmi Note 8 and Redmi Note 8 Pro smartphones reached the third and fourth positions with shipments of 6.6 million and 6.1 million units respectively.
This is the first time that Xiaomi models ranked third and fourth in shipments in the first quarter.
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