KARACHI: The annual LUX Style Awards (LSA) will not be taking place this year, according to a press release. The decision comes in wake of the ongoing coronavirus pandemic as a result of which, several high profile festivals and awards shows across the globe have been delayed indefinitely.
The show’s funds will instead be redirected to Akhuwat Foundation which is built to support affectees of Covid-19 crisis that belong to the entertainment and fashion industry.
“The LUX Style Awards were conceived 19 years ago, to reward and promote Pakistan’s entertainment and fashion industry. Over the years, thousands of people have supported and worked on making it the most coveted award ceremony of Pakistan. Today, in these tough times, we want to support the members of these industries, whose lives and jobs have been affected by the pandemic,” said Asima Haq, the Beauty and Personal Care Director at Unilever Pakistan, said
Amir Paracha, Chairman and CEO of Unilever Pakistan, added “The LUX Style Awards have always stood as one the most esteemed platforms to recognize and celebrate the best in Pakistan’s Entertainment & Fashion Industry. We recognize the impact of this postponement and urge everyone to stay together in strength and spirit.”
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