Why I love Coke Studio

Published: June 14, 2010
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Coke Studio entered its third season this summer.

Coke Studio entered its third season this summer.

Coke Studio mania has shown no let-up this season, as the combination of music by seasoned artists and new talent has captured the hearts of many.

Here are just some views The Express Tribune has gathered:

VJ Anoushey Ashraf:

I love Coke Studio because it has made me familiar with our own music. Everybody knows what Ali Zafar is up to but Coke Studio has brought to the screen our musicians who were not being covered before, giving them a cool look.

Ali Noor:

From Noori’s point of view, we get to experiment with our music, work with the best musicians of the country and the best producer.

Shehzad Roy:

Rohail is the best producer. Coke is promoting new talent and those musicians that the masses were not listening to and as a result people are listening to them now. There is more infotainment these days than entertainment and this is taking us back to entertainment.

Ayesha Tammy Haq:

I love coke studio because it is doing something fabulous! It is giving musicians a platform to display their talents.

Tapu Javeri:

It’s a great effort. It’s introducing the younger generation to folk music taking them back to their roots. The generation that otherwise only listens to pop or rock music.

Hassan Shehryar Yasin:

I saw the Meesha Shafi and Arif Lohar song. It was incredible! I was blown away by it! Mixing new talent with seasoned musicians is a great idea especially at a time when Pakistan needs to look at the positive rather than harping on about the negative.

Rup (Josh) on Twitter:

@RupJoSH if you havnt seen it yet, search: coke studio 3 arif lohar and meesha, you’re gonna love it, gurunteeeeeee

Ali Zafar on Twitter:

@AliZafarforu Listening to coke studio abida perveen waiting for my shoot for music video for the film. Rohail hyatt and the team. Bravo !!!

Do you love Coke Studio? Leave feedback below.

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Reader Comments (18)

  • Mustafa Millwala
    Jun 14, 2010 - 9:25PM

    I didn’t knew before that Pakistan has got such tremendous singers like, Saein Zahoor, Arif Lohar, Zeb & Haniya, etc.
    Coke Studio has made me aware of all the Talent the Country has got.
    It is giving Musicians a platform to display their talents to all.
    Thanks to Rohail Hayat, Coke Pakistan and all others involved. Recommend

  • hafeez
    Jun 14, 2010 - 9:51PM

    Awesome performances at coke studio. and cant wait to see more episodes of CS3. Roahil fantastic job, we proud of your creativity. keep it going.
    we have talent every where, it just need exposure and forum to present. coke studio has done it.

    love Coke studioRecommend

  • Umar Tosheeb
    Jun 14, 2010 - 10:58PM

    Coke Studio is the best thing that has happened to Pakistani music in a long time. It never disappoints. Recommend

  • Jun 14, 2010 - 11:17PM

    It is not just the music, but the production quality is superior to anything we have ever seen before anywhere.Recommend

  • Jun 15, 2010 - 12:33AM

    Another aspect of this popular enterprise is the decision to use social-media (YouTube in particular) to release their work in open. The initial seasons were rather exclusive and behind the wall. The views and comments on the latest popular songs (Jugni and Bibi Sanam) plus plethora of Tweets, are evidence of widespread popularity transcending the borders.Recommend

  • Adeel Mirza
    Jun 15, 2010 - 9:01AM

    Coke studio is simply AMAZING and depicts true Pakistani talent boiling out of the industry. This is something very unique and marvelous which gives true sense of Pakistani music. Rohail is doing great job and our all sincere wishes for people associated to this project.

    Bravo !!!

    @deelRecommend

  • Asad Hasnain
    Jun 15, 2010 - 5:22PM

    seriously it is getting bigger and bigger every time, i mean listen the CS Season 1 and than pick any song of CS2 and now Season 3. Bar is constantly going higher.

    I had not expected such a BLAST from Arif Lohar, and Meesha Completely make me bite my own fingers :) there performance was fab!

    Abida’s Performance was some thing out of the world. she is unquestionably the biggest star on CS3

    Looking forward for some more great performances!Recommend

  • Usman Saeed
    Jun 16, 2010 - 5:11PM

    well..Coke studio is great platform for the musicians.Rohail hayat is a legend.

    i didnt like meesha shafi voice..but Arif is a real Rock Star.Recommend

  • Fizzah Rizvi
    Jun 16, 2010 - 6:48PM

    ARE YOU KIDDING??????? Misha Shafi has an AMAZING VOICE!!! It’s unbelievable to see that loud pakki awaz coming out of that petite frame. A lot of mature older singers can’t sing like that. Her collaboration with Arif Lohar was BRILLIANT! I wish she was given a chance to sing parallel with the legendary lohar, she was made to hold back a little but she held her own! They should totally do another song together. Bravo Coke Studio!Recommend

  • Riasat Ali Khan
    Jun 21, 2010 - 7:18PM

    The studio is performing excellently. I recommend some real classical musicians may also be invited who have world known reputation e.g. the only classical flutist of Pakistan, Ustad Salamat Hussain, the Sitar Mastero Raees Khan etc. it would certainly improve all round image of this Studio. However, I complement for the programmes. Recommend

  • Sarah Batool Haider
    Jul 5, 2010 - 5:26PM

    Splendid display of talent by almost all the artists performing at the coke studio. I am eagerly waiting for Miss Tina Sani’s performance, because I think Ms. Sani is a legendary singer and she has a mesmerising voice.Recommend

  • Thara Baig
    Jul 8, 2010 - 11:02AM

    I dont have any reason to find out that why I love Coke Studio, besides this it is a plateform where Pakistani singers perform brilliantly and we proud of them, all the singers got terrific voice which indirectly touch our souls.Coke Studio plays a role of entreprenure with new innovation in music field.Hats of to you Coke Studio.Recommend

  • Mohammad Umar Khan
    Jul 9, 2010 - 4:49AM

    CS3 has not only raised the bar but its biggest success this season is roping in icons like Abida Parveen and Tina Sani. their performances have been groundbreaking. Abida Parveen with her energetic style and Tina Sani with her soulful voice have enchanted many a hearts. Recommend

  • F Alam
    Jul 9, 2010 - 3:15PM

    Coke studio has made us proud and given us a place where we can show our talent. Only if someone does this for Lollywood. I think Coke Studio is a first stepping stone. I have already switched brand and drink Coke only. If they support us, why shouldn’t we support them?Recommend

  • Sani
    Jul 11, 2010 - 4:23AM

    Is “Coke Studio” more popular than “Coke” in Pakistan. Recommend

  • Jul 13, 2010 - 3:40PM

    its not completely terribleRecommend

  • Sadiq
    Jul 13, 2010 - 10:07PM

    Coke studio is popular, Really? Time for a reality check
    http://tribune.com.pk/story/21254/piracy-hits-coke-studio/
    Karachi’s Rainbow Centre has been a hub for piracy for decades now, and even several raids on the market have not dented the open sale of pirated films, music and computer software.

    Incredibly receptive to customer demands, the newest offerings at the market are CDs of Coke Studio.

    One CD stall, located right next to a Rangers vehicle, did not offer CDs of Coke Studio’s third season but he had one DVD titled ‘Coke Studio with Comedy Time’.

    When asked why he only had one copy, the salesman said, “Who watches this? People watch Indian films,” while he gestured towards the Bollywood DVDs on sale.

    However, other salesmen at CD and DVD stores at Rainbow Centre told The Express Tribune that a company called Master Music released the songs from the first episode of the show on CD last Friday. ”

    When asked if this would also be pirated, a salesman at Big Ben Video said, “No, we would not benefit if we made a copy of it as it is being sold for Rs60. If we make a copy of it ourselves it would be priced at Rs50 so there is no monetary gain for us.”

    While Radio City stores do not offer the first episode of Coke Studio 3, but prominent stores such as Music City in Bahadurabad and Laraib in Clifton are selling the CDs openly, touting that it is ‘pirated stuff’.Recommend

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