FINCA Pakistan supports 'Women on Wheels' initiative to promote women empowerment

FINCA Pakistan offers specialised loan products at subsidised rates to women entrepreneurs

Women on Wheels is aimed at increasing safe and independent mobility for women and reclaiming their independent space on roads. FINCA Microfinance Bank Pakistan recently collaborated with the Salman Sufi Foundation to promote their initiative and aid in making Women on Wheels a country wide social movement.

Women on Wheels was launched in 2017 by the Salman Sufi Foundation and it is a platform that helps and encourages women to reclaim public spaces by taking charge of their mobility. It not only aims to increase safe and independent mobility for women, it also provides specially designed training sessions for women.



Women’s empowerment and financial inclusion have been central to the mission, vision and values of the FINCA Microfinance Bank. The organisation is committed to breaking down stereotypes and encouraging full participation in the workforce by women.


To kick off this nationwide movement, an inaugural event took place on Sunday, November 24 2019, at Frere Hall Karachi. In the presence of government officials and in partnership with renowned organisations such as, UN Development Program (UNDP), UN Women among others, the event was attended by more than 300 female participants including teachers, university students and entrepreneurs.



FINCA Pakistan offers specialised loan products for women clientele as well as to its female employees where the latter is offered loans for motorbikes at subsidised rates, 50% less than the actual cost which can be paid back in up to 36 easy monthly instalments – all this to not only ease their daily commute but to enable them in every aspect of their lives.

As part of this collaboration, the Bank will now offer a similar motorbike loan product for its female clientele in near future whereby motor scooters will be offered at competitive interest rates and easy monthly installments to women entrepreneurs – once again reinforcing the organisation’s worldwide objective of female empowerment.

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