ISLAMABAD: Pakistan National Council of the Arts (PNCA) has organised a number of mega cultural festivals and events to spearhead the development of arts in the country during the past year. PNCA Director General Syed Jamal Shah told the media that PNCA organised more than a hundred cultural events and festivals in the course of the past one year to celebrate the diversity of cultural heritage being practised in the country as well as in different parts of the world.
“From cultural shows, art exhibitions, craft shows and celebrations of international and national days to festivals, training workshops, youth activities, drama and film screenings, all programmes of PNCA focused on educating masses about the understanding of cultural values and providing quality entertainment to the people,” he said.
He added that PNCA aims to build a robust arts ecosystem by creating an environment conducive to the flourishing of the arts, where the arts are accessible to everyone and artists and art groups have the commitment, financial support and resource and to excel at home, and on the world stage.
He said that a holistic and integrated development approach was initiated to enhance the arts ecosystem. “Dedicated teams were established to champion the performing, visual and literary art forms,” he said.
The DG said that the teams work on the entire value chain from sowing arts start-ups, grooming talents, developing art groups and arts businesses, to internationalisation.
The PNCA DG said that this total approach allows each art form to blossom independently with its own focus on specific areas of opportunity and cultivate new areas for long-term growth and sustainability. He said that new talents are identified and developed through music and writing competitions.
Published in The Express Tribune, August 17th, 2019.