Saudi Arabia’s first home-grown cinema chain has opened its one of the four new multiplexes in Jeddah.
According to Arab News, the remaining three theatres will open their doors to the public before the end of this year.
Muvi Cinemas has signed a partnership deal with Arabian Centers which will see a network of film theatres established in malls in cities throughout the country.
The step is aligned with the Saudi government’s quality of life programme within the Vision 2030 reform plan that aims to promote comprehensive range of entertainment, arts and cultural facilities. It envisions to introduce cinema complexes throughout the kingdom.
On Tuesday, the first cinema with a 15-screen complex opened at Mall of Arabia in the port city where the Saudi Minister of Media Turki Al-Shabana attended the opening ceremony.
The chain will further expand with inauguration of cinemas at Nakheel Mall in Dammam, the Mall of Dhahran, Al-Hamra Mall in Riyadh and the new U-Walk boulevard mall complex.
Following the same league, Saudi lifestyle destinations operator Arabian Centers and its new partner Muvi Cinemas targets the launch of an additional 10 malls, bringing the movie experience to eight Saudi cities over the next 24 months through 250 screen choices including ScreenX, Junior, Suites and bespoke Xperience.
Arabian Centers’ CEO Olivier Nougarou said, “As a local company with a deep understanding of the Saudi consumer, we are delighted to have a cinema chain partner who is also born out of the kingdom and is equally committed to provide a bespoke and uniquely homegrown entertainment experience.”
The story originally appeared in Arab News