ISLAMABAD: Influencers of Pakistan Islamabad Forum co-hosted by Techlets and Google Business group Islamabad, supported by USAID SMEA, formally launched an artificial intelligence based influencer marketing automation system to help Pakistani SMEs and digital influencers find, manage and measure influencer collaborations to boost online sales.
Techlets got Rs19 million seed fund by Ignite National ICT R&D Fund, Ministry of IT and Telecom, to develop Big Data and artificial intelligence SaaS (Software as a Service) to offer consumer profiles of people in Pakistan. These consumer profiles have helped Techlets grow online revenues for partner SMEs tremendously in last year.
Ignite CEO Yusuf Hussain said that the use of artificial intelligence is taking marketing to a new level. Ignite is excited to participate in transformation of retail industry through funding of start-ups like Techlets.
Techlets CEO Ahsan Tahir said Pakistan’s SME’s are using influencer marketing to reach 67 million Pakistanis having mobile broadband internet access.
Published in The Express Tribune, July 28th, 2019.