KE won the ‘Best Social Media Influencer Communication’ award. PHOTO: PR
The event was attended by leading professionals from the digital industry. Various brands, agencies and individuals competed for 80 categories this year, out of which 37 awards were given after jury-based assessments.
The power utility, which serves millions of consumers 24/7, has over 375,000 followers on Facebook and over 100,000 on Twitter.
Speaking at the ceremony, KE's Digital Communications Lead Danish Javed said, "Customer engagement has always been central to KE's vision and we have always strived to facilitate our customers on the go."
KE established its online presence seven years ago to capitalise on the power of social media. The KE Social Care model is backed by an in-house team that works round the clock to manage online queries and ensure that there is an immediate response even during public holidays. KE has successfully maintained a very high response rate and has been tagged as 'very responsive' by Facebook.
K-Electric was also the first Pakistani company to win the 'Best Use of Technology' award in the 'Best Customer Innovation' category at the Genesys G-Summit Middle East 2017 held in Dubai.
The KE Live customer convenience portal was launched earlier this year, opening yet another avenue for customers to stay updated and enjoy convenience on the go. The KE Live app which is available on iOS and Android already has around 50,000 downloads in its initiation and is expected to facilitate thousands of customers going forward.
Published in The Express Tribune, July 16th, 2019.
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