PFDC Sunsilk Fashion Week to be held April 11 to April 14

Event leads industry through creative influence and is strategically repositioning Pakistani fashion in global economy

LAHORE: The Pakistan Fashion Design Council (PFDC) is set to host the upcoming PFDC Sunsilk Fashion Week [#PSFW19] in Lahore, to be held from April 11 to April 14, stated a press release.

This year will mark the 20th consecutive fashion week for PFDC. The Council organises back-to-back Spring and Fall fashion trade events as per the international fashion calendar. It leads the industry through creative influence and is strategically repositioning Pakistani fashion in the global fashion economy. The PFDC is a not-for-profit organisation that aims to further the interests of the Pakistan fashion industry and its designer businesses by harnessing and sharing collective knowledge, experience and resources of the sector.

PHOTO: FILE

PFDC showcases the best of Pakistani fashion design to local and international audiences, including the press and buyers. The Council  seeks to promote Pakistan’s culture, where craft and creation have a major impact by combining traditional know how and technology.

Along with that, every season the PFDC nurtures young promising designers by giving them the opportunity to promote themselves through the “Rising Talent” segment.

PHOTO:FILE

At the interface between houses and media, the council draws up and transmits the list of accredited journalists and photographers each season. The council also accompanies journalists in their follow-up of collections and provides them with content that is essential for analysing the week in its entirety.

PHOTO: AFP

Showcasing three distinct categories as part of PFDC Sunsilk Fashion Week, including Luxury Prêt, High-Street prêt-a-porter shows and Lawn.

PHOTO : AFP

PFDC looks forward to an exciting, bigger and even better show this season, while celebrating the Council’s 20th consecutive Fashion Week.
For more information and to live stream each show, logon to: http://www.pfdc.org/ and http://www.facebook.com/PFDCOfficial or follow PFDC on twitter: https://twitter.com/PFDCOfficial  and on Instagram: https://instagram.com/pfdcofficial

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