Sweet Potato Biryani wrap is now a thing and we can't help but wonder why
The 'fusion food' was accused of "lazy product development" by some leading South Asian food experts
PHOTO: TWITTER
A retail giant in Britain has recently introduced a 'fusion' food. The vegetarian Biryani wraps hit the shelves recently and have left many baffled.
Well, why you may ask? For one obvious reason: Biryani and a wrap do not go together!
The brand was accused of "lazy product development" by some leading South Asian food experts in the UK after a new vegetarian biryani wrap hit the shelves as part of its Plant Kitchen range.
The giant was accused of using popular terminology to suit its marketing without proper research, with South Asian food experts taking to social media to point out that biryani comes in a bowl and not in a wrap.
"I started the row last year with the ridiculous Bengali Turmeric Kit by M&S so it's good to see more food writers and chefs getting involved in this debate," Mallika Basu, UK-based author of Masala: Indian Cooking for Modern Living', said.
Soon after, tweets flooded in, calling out the brand.
Just FYI, IT IS NOT A THING!
Have something to add to the story? Share it in the comments below.
Well, why you may ask? For one obvious reason: Biryani and a wrap do not go together!
The brand was accused of "lazy product development" by some leading South Asian food experts in the UK after a new vegetarian biryani wrap hit the shelves as part of its Plant Kitchen range.
The giant was accused of using popular terminology to suit its marketing without proper research, with South Asian food experts taking to social media to point out that biryani comes in a bowl and not in a wrap.
"I started the row last year with the ridiculous Bengali Turmeric Kit by M&S so it's good to see more food writers and chefs getting involved in this debate," Mallika Basu, UK-based author of Masala: Indian Cooking for Modern Living', said.
Soon after, tweets flooded in, calling out the brand.
Just FYI, IT IS NOT A THING!
Have something to add to the story? Share it in the comments below.