IGI launches IGI Life Vitality to help people become healthier
Programme provides participants with tools to improve their health using a digital app
Programme provides participants with tools to improve their health using a digital app. PHOTO: FILE
LAHORE:
IGI Life Insurance and Vitality Group, a subsidiary of Discovery Limited, announced on Saturday the launch of IGI Life Vitality, a first-of-its-kind shared value insurance offering in Pakistan.
Vitality Group’s Vitality shared value insurance model, applied by major insurers globally, incorporates Vitality, a scientifically validated health promotion programme, into insurance, says a press release. The programme provides participants with the knowledge, tools and the motivation to improve their health using a digital app and wearable devices. When linked to insurance, it becomes a powerful mechanism for a differentiated insurance offering.
Speaking on the occasion, IGI Life Insurance CEO Syed Hyder Ali, “We are very excited about the launch of IGI Life Vitality in Pakistan because it reflects our strong commitment to not only be a leader in our industry, but to also lead in addressing a societal issue to help people live healthier and better lives.”
He said the IGI Life Vitality is a game changer for the insurance industry in Pakistan and a win-win for everyone.
Health insurance coverage for entire country by 2020
On applying the Vitality shared value insurance model globally, Vitality Group CEO Barry Swartzberg said, “Vitality is a powerful behaviour change platform, which is now helping to improve the health of more than 8.9 million people in 19 markets. Today, we are excited to extend that reach even further as we introduce IGI Life Vitality to Pakistan.”
The partnership between the Vitality Group and IGI Life Insurance, initially announced on December 26, 2017, integrates health and wellness tools and rewards with IGI Life Insurance products.
Customers receive a set of clearly defined personal health goals, which they meet by engaging in a broad range of healthy activities. These include running, walking and other forms of exercise recorded with a wearable device, or having medical and other health checks.
They will earn “Vitality points” for successfully completing each recorded activity. The more points they earn, the higher their Vitality status and the greater the rewards.
For these rewards, IGI Life Vitality has teamed up with Foodpanda, easytickets and Samsung to offer discounts on Foodpanda orders, movie ticket purchases and Samsung wearable devices.
Published in The Express Tribune, January 28th, 2019.
IGI Life Insurance and Vitality Group, a subsidiary of Discovery Limited, announced on Saturday the launch of IGI Life Vitality, a first-of-its-kind shared value insurance offering in Pakistan.
Vitality Group’s Vitality shared value insurance model, applied by major insurers globally, incorporates Vitality, a scientifically validated health promotion programme, into insurance, says a press release. The programme provides participants with the knowledge, tools and the motivation to improve their health using a digital app and wearable devices. When linked to insurance, it becomes a powerful mechanism for a differentiated insurance offering.
Speaking on the occasion, IGI Life Insurance CEO Syed Hyder Ali, “We are very excited about the launch of IGI Life Vitality in Pakistan because it reflects our strong commitment to not only be a leader in our industry, but to also lead in addressing a societal issue to help people live healthier and better lives.”
He said the IGI Life Vitality is a game changer for the insurance industry in Pakistan and a win-win for everyone.
Health insurance coverage for entire country by 2020
On applying the Vitality shared value insurance model globally, Vitality Group CEO Barry Swartzberg said, “Vitality is a powerful behaviour change platform, which is now helping to improve the health of more than 8.9 million people in 19 markets. Today, we are excited to extend that reach even further as we introduce IGI Life Vitality to Pakistan.”
The partnership between the Vitality Group and IGI Life Insurance, initially announced on December 26, 2017, integrates health and wellness tools and rewards with IGI Life Insurance products.
Customers receive a set of clearly defined personal health goals, which they meet by engaging in a broad range of healthy activities. These include running, walking and other forms of exercise recorded with a wearable device, or having medical and other health checks.
They will earn “Vitality points” for successfully completing each recorded activity. The more points they earn, the higher their Vitality status and the greater the rewards.
For these rewards, IGI Life Vitality has teamed up with Foodpanda, easytickets and Samsung to offer discounts on Foodpanda orders, movie ticket purchases and Samsung wearable devices.
Published in The Express Tribune, January 28th, 2019.