Swiss SMEs keen to enter Pakistan market: envoy

Swiss delegation expresses prime interest in food processing sector

LAHORE: Small and Medium Enterprises (SMEs) of Switzerland are keen to enter Pakistan and explore potential opportunities, said Embassy of Switzerland Deputy Head of Mission Bernhard Furger during his visit to the Punjab Board of Investment and Trade (PBIT).

PBIT CEO Jahanzeb Burana briefed the delegation about the mandatory functioning of PBIT as an investment promotion agency and highlighted its role as a one-stop shop for local and international investors.  An extensive presentation was shown on various potential sectors for investment in Punjab which included food and agriculture, pharmaceuticals, textiles and others.

The delegation pointed out that the objective of its visit was to research Pakistan’s market for potential partnerships and investment and to strengthen bilateral relations between Pakistan and Switzerland. It expressed prime interest in the food processing sector and demonstrated intention to develop joint ventures.

It announced that a business delegation is due to visit Pakistan in the next half of the year to explore potential of Pakistan and search business partnerships.

Published in The Express Tribune, December 6^th, 2018.

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