Shell plans to invest in white oil pipeline, open modern retail outlets

Also aims to introduce modern retail outlets along CPEC route

ISLAMABAD: Shell Pakistan has planned to expand its business by investing in a white oil pipeline and introducing modern retail outlets along the China-Pakistan Economic Corridor (CPEC) route.

As part of a non-binding Joint Cooperation Agreement, Shell along with other partners in a consortium called Pakistan Energy Gateway is also assessing the development of a liquefied natural gas (LNG) re-gasification terminal at Port Qasim, Karachi.

Addressing a press conference, Shell Pakistan Chief Executive and Managing Director Haroon Rashid said the company was investing  in a white oil pipeline that would become operational next year. With the new oil pipeline, the country would have additional storage capacity of 120,000 tons from next year, he added.



Sharing plans, Rashid said, “We also plan to set up modern retail outlets with different facilities like shopping malls along the CPEC route.” The company also intended to introduce a new brand of lubricants in future, he informed reporters.

Shell Pakistan had an average 16-18% market share before a tanker incident  in south Punjab. Following that, Shell’s market share dropped by half to 8%, Rashid said. He said the company had inducted a new fleet of tankers and now its share had started going up. Its market share has increased to 10%, which will further rise in future with a new fleet of 800 tankers.

The Shell official said that chemical content in motor gasoline was higher and the government had now capped it at 40mg, which would be further reduced to 20mg in June next year to boost quality of petrol. Appreciating the government’s move, he said auto manufacturers had complained about it and this was a good step.

He said that they had paid compensation to affectees of tanker incident in South Punjab and also gave them support for livelihood by raising livestock.

Meanwhile Shell held a first of its kind ‘Shell Technology Leadership Conference’ (STLC) in Islamabad, showcasing energy solutions in lubricants, fuel and technological advancements in the energy industry.

The conference welcomed 200 of Shell Pakistan’s Lubricants Business-to-Business (B2B) customers with the purpose of bringing them together at one platform to learn from global experts about new technology breakthroughs in the Shell World.

Speaking on the occasion, Rashid said, “We are proud to lead discussions around lubricant and fuel technology in Pakistan.”



The Technology Leadership Conference explored the latest trends and technology surrounding lubricants, energy reliability and best practices in manufacturing and energy production using Shell products. Topics covered included original equipment manufacturers relationships, technology leadership, increasing work efficiency, innovation breakthroughs, competitive energy solutions in lubricants and fuels, Shell consultancy and Gas-to-Liquid (GTL) technology.

The global Shell team facilitated individuals from businesses, sharing knowledge around technological innovations addressing organisational needs and operational challenges that will help them grow their business.

Shell also unveiled their B2B Lubricants Masterbrand, “Shell Lubricants” at the conference, building on Shell’s belief that ‘Together Anything is Possible’.

This is a differentiated lubricants’ offering combining Shell’s people and technical expertise, industry knowledge and the strength to build sustainable relationships with customers.

Published in The Express Tribune, September 28^th, 2018.

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