Shoop launches first ever T10 Cricket League for Karachi's youth

Shoop launched Pakistan’s first T10 cricket league at Moin Khan Academy in Karachi on September 7 in a bid to encourage both girls and boys to include sports in their life. This inter school tournament has fittingly chosen cricket-our favourite sport- to highlight the importance of extra-curricular activities in the life of youngsters.

Shoop, launched in 2012, has introduced a number of disruptive innovations that are designed to target not only kids but also the young adults. It is the first noodles brand that has recognised the dismal state of sports in our country and has taken a constructive step to address this issue.

The event was launched with a grand opening ceremony and was followed by matches from September 8, 2018. These matches will continue until Sunday. Shoop has roped in the captain of Pakistan Females Cricket team captain, Bisma Maroof, to act as the face of the event and encourage the girls of Pakistan to venture out in the field.

The event has been organized in collaboration with Game Plan and is hosted by Ahmed Ali Butt.A total of 40 teams (8 female teams) have been selected for the tournament. Matches will be played under lights on a knock out basis and will feature a hard ball. The semifinal and final matches on this weekend will decide the two champion teams- one each from the boys and girls teams.

Ventures like these are the need of the hour and with the help of pioneering brands like Shoop, Pakistan can unearth hidden stars by tapping into a vast pool of forgotten talent. Shoop aims to spread this initiative to other cities and then go global.

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