Rio's Obos take the kids on a jaunty march

Rio, with the launch of its new TVC, makes this school season even more exciting for the kids. It effectively employs a story telling technique to create a catchy advertisement that will stay with the kids for a long time. As the cute blue Obos march, you realise how creatively Rio has forged a connection with children by designing a world of animated creatures who are highly impulsive, fun-loving and mischievous like kids.

The brand aligns its ideology to the adventurous nature of kids with the message that Rio is worth all the mischief. Even if you are an adult, a smile breaks over your face as you see the leader Obo ingratiate herself with other Obos with her bag of Rio biscuits. You remember all the ways in which your children convinced you to buy them their favourite snacks.




Rio has given the kids yet another reason to stock up on this crunchy biscuit sandwich; layered with richness, it makes your mouth water and your stomach growl for more. We cannot wait for Rio to launch more TVCs that delve into the world of these jovial creatures as they set out on new adventures.

https://www.youtube.com/watch?v=u-pv9fF6LxY