Music with your meal: Josh, McDonald’s together for free music
McDonald’s introduced its Grand Chicken menu along with Josh’s launch of their album.
KARACHI:
McDonald’s introduced its Grand Chicken menu along with Josh’s launch of their album “Beyond Kismet” at McDonald’s Sea View. The idea behind the collaboration was to provide free music properly - without piracy or downloading. The album is available with every Grand Chicken meal. “McDonald’s and Josh have a similar fan or customer base, which is the youth and family. That is why the collaboration was such a good idea,” said Josh’s Rup.
Published in The Express Tribune, May 30th, 2011.
McDonald’s introduced its Grand Chicken menu along with Josh’s launch of their album “Beyond Kismet” at McDonald’s Sea View. The idea behind the collaboration was to provide free music properly - without piracy or downloading. The album is available with every Grand Chicken meal. “McDonald’s and Josh have a similar fan or customer base, which is the youth and family. That is why the collaboration was such a good idea,” said Josh’s Rup.
Published in The Express Tribune, May 30th, 2011.