HMD Global brings Snake with AR twist

KARACHI: HMD Global, the home of Nokia phones, has made the classic snake game up to date with augmented reality. Snake Mask and Snake Real World filters bring the iconic game to a new generation of fans. The addictive premise of the game remains the same, but with an AR twist fans can now be the apple munching snakes. Snake Mask utilises new Facebook AR technology to bring snake to the widest audience possible. Snake at the zoo? Snake at the beach? Snake… on a plane? Now it’s all possible when Snake is on Facebook camera. The new Snake Mask uses the front-facing camera of Nokia smartphones running Android to allow players to turn themselves into a Snake character, reacting to the motion of the player’s face. Snake Real World activates the rear-facing camera. HMD Global Chief Marketing Officer and Executive Vice President Pekka Rantala said “The world-famous game snaked its way back into people’s hearts at MWC in 2017.”  

Published in The Express Tribune, August 10^th, 2018.

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