Pakistan with its diverse cultures, people and landscapes has attracted 0.7 million tourists to the country, which is almost double its figure recorded a decade ago.
Head of the Department of Public Administration of Fatima Jinnah Women University (FJWU), Sadia Jahanzeb, stated this at a seminar held to raise awareness about Pakistan’s tourism industry and its role in our economy. The seminar, held here at the FJWU campus, was organised in collaboration with the Pakistan Tourism Development Corporation (PTDC).
Tourism has become a popular global leisure activity. In 2008, there were over 922 million international tourist arrivals, with a growth of 1.9 per cent as compared to 2007, said Jahanzeb, while addressing audience at the seminar.
Tourism acts as a catalyst for manufacturing industry but its significance often goes unnoticed, said Project Manager PTDC Tayyab Mir. He urged for more international educational and cultural exchange, promoting interactive understanding and goodwill.
Published in The Express Tribune, May 25th, 2011.