Apple rebuilds mapping app

Amsterdam-based TomTom NV will continue to be a data provider for Apple’s maps app


Reuters June 30, 2018
FILE PHOTO: The Apple Inc. logo is shown outside the company's Worldwide Developers Conference in San Francisco, California, US. PHOTO: REUTERS

Apple is rebuilding the widely used mapping application on its iPhones from the ground up with its own dataset, but Amsterdam-based TomTom NV will continue to be a data provider for Apple’s maps app, Cupertino, California-based Apple told Reuters on Friday.

Apple did not say how its use of TomTom would compare to its previous use, but TomTom shares fell after the news.

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Apple said it is completely rebuilding its Maps app - the most frequently used app on its iPhones - with data gathered by its own fleet of sensor-equipped vans and with anonymous data from iPhone users that choose to share it.

Apple said it will start the rollout this fall with new maps of Northern California.

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Technology publication TechCrunch reported Apple’s mapping effort earlier on Friday. After the story was published, TomTom shares fell as much as 5 per cent from session highs before closing the day down 1.7 per cent from the previous day at 7.76 euros.

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