KARACHI: Engro Foods, along with the Punjab Skill Development Fund (PSDF), started the Big Push for Rural Economy (BPRE) project in 2017. The project targeted approximately 9,000 individuals across the south Punjab region. It covered over 60 villages in the region, namely Chishtian, Haroonabad, Faqeerwali, Lodhran, Bahawalpur, Muzaffargarh, Bahawalnagar and Dunyapur.
The project trained selected individuals as livestock extension workers, artificial insemination, technicians, farm supervisors and village milk collectors. It kicked off in February 2017 and is coming to a close in June 2018. Over the course of roughly one year, the project reached out to more than 11,000 individuals. Speaking about the success of the project, Director Agri Business of Engro Foods Limited Syed Saud Ahmed Pasha said, “Over the past several years, the company has participated in many developmental projects, which added value to the dairy industry of Pakistan.”
Published in The Express Tribune, May 20th, 2018.
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