With almost two decades in the fashion industry, Suggy Hasan has made her mark. Over the years, she has grown tremendously and has established a clientele for both pret and formal wear. She is also renowned for her bridal wear which comprises unique work, contemporary silhouettes and exudes elegance. Her hard work and efforts have earned her the reputation she has today. We’re looking forward to seeing her upcoming collections!
How and when did you decide you wanted to be part of the fashion industry?
I started designing clothes for friends and family when I was only 16 years old. Little did I know that I would convert my passion into a small home-based boutique in less than a year. After opening my own place, there was no looking back and the team, work, clients have been growing ever since.
What is your forte as a designer?
Where do you draw inspiration from?
I draw inspiration from my mother. She has been in the same field for more than 30 years now. Other than that I absolutely adore work done by some of the Pakistani designers such as Bunto Kazmi and Faiza Samee.
What is more important to you, trends or individuality?
I think both are important in their own capacity but I would vouch more for individuality as it marks you different from the rest.
How would you describe your design philosophy?
Comfort over fashion! While I try to mix contemporary cuts with traditional work, I try to ensure that comfort is prioritised. The woman needs to be at ease in order to look confident and glamorous and hence the importance of crafting comfortable ensembles.
How do you want to bring about a change in the local industry through your brand?
I think there is so much depth and variety of work going on in the Pakistani fashion industry that it might be pretty tedious to bring about a material change. However, I would want to somehow bridge the fashion gap between urban cosmopolitans and the rural masses.
One international celebrity you’d like to dress?
If not a designer, what career path would you have chosen?
If not a fashion designer, I think an architect or an interior designer but it would have something to do with design.
Tell us about any new trends you’ll be incorporating in your collections this year.
I recently launched my Spring/Summer collection and incorporated mostly pastels. Next, I’m doing a formal range exhibiting floor-length peshwas, flowy gowns and traditional Anarkali kurtas.
Your favourite thing to do when you’re not working?
Travelling and sleeping.
Future plans for your brand?
I have quite ambitious expansion plans around retail and my production facility but I guess it will take a couple more years as I have two young children who are very demanding.
What edge does Suggy Hasan have over her competitors?
I think my design philosophy is based on comfort and quality. The comfort level one feels and the quality of the fabric I use are some of the key differentiators. I try to source material from the area of origin so for example if it’s chikankari, I would only get it from Lucknow.