Indus Motor resumes bookings
Company improves capacity utilisation to 80-85%.
KARACHI:
Indus Motor Company (IMC) on Thursday resumed car bookings after a temporary suspension in mid-April owing to disruption in supply of parts after the devastating earthquake and tsunami in Japan.
Talking to The Express Tribune, IMC Director Marketing Raza Ansari said the company had taken the decision after meeting the demand of cars by April. “A month ago, our plant was running at 60 per cent capacity, which has improved to 80-85 per cent now, because of improvement in supply of parts from Japan,” he said.
Ansari said that the company always wanted to deliver cars on time to maintain customer confidence. Earlier, the company suspended bookings when the slowdown in arrival of parts from Japan created an imbalance in supply and demand of cars in the market.
Referring to the issue of car premiums, he said that in order to discourage premium payments the company was providing cars directly and without delay to customers who had pay orders in their names. “Why do customers pay premium when they just need to wait for a month,” he pointed out.
“The customers need to assist us by saying ‘no to premium’, while the company is improving the supply situation and minimising delivery periods,” a company press release said on Thursday.
“We will keep our customers informed about the supply situation going forward. We also want to reiterate our commitment to timely deliver all booked orders to avoid any inconvenience to customers,” the statement read.
Published in The Express Tribune, May 13th, 2011.
Indus Motor Company (IMC) on Thursday resumed car bookings after a temporary suspension in mid-April owing to disruption in supply of parts after the devastating earthquake and tsunami in Japan.
Talking to The Express Tribune, IMC Director Marketing Raza Ansari said the company had taken the decision after meeting the demand of cars by April. “A month ago, our plant was running at 60 per cent capacity, which has improved to 80-85 per cent now, because of improvement in supply of parts from Japan,” he said.
Ansari said that the company always wanted to deliver cars on time to maintain customer confidence. Earlier, the company suspended bookings when the slowdown in arrival of parts from Japan created an imbalance in supply and demand of cars in the market.
Referring to the issue of car premiums, he said that in order to discourage premium payments the company was providing cars directly and without delay to customers who had pay orders in their names. “Why do customers pay premium when they just need to wait for a month,” he pointed out.
“The customers need to assist us by saying ‘no to premium’, while the company is improving the supply situation and minimising delivery periods,” a company press release said on Thursday.
“We will keep our customers informed about the supply situation going forward. We also want to reiterate our commitment to timely deliver all booked orders to avoid any inconvenience to customers,” the statement read.
Published in The Express Tribune, May 13th, 2011.