The consuming rate is increasing but not just for Brits, chocolate consumption rate around the world is on the rise, according to Mintel Global New Products Database (GNPD).
Easter chocolate production has risen by 23% in the past year according to GNPD, The Independent reported.
According to the new data, Easter eggs and Easter bunnies, chocolate-manufacturing huge Brazil headed the way accounting for 11% of Easter egg production in 2017. South Africa, Germany, the UK, and France followed Brazil closely.
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Production of chocolate “bites” has also climbed by 50 per cent in the last five years, with “thins” following close behind at 48%, according to Mintel GNPD.
Marcia Mogelonsky, director of insight at Mintel Food and Drink said: “The growth of bite-sized chocolate points to the ongoing trend of permissible indulgence. Pre-measured, 100 calorie packs of chocolate or other treats have fallen from favour as consumers move away from diets that focus on strict calorie counts. Offering consumers a ‘bite’ or a ‘thin’ piece of chocolate provides an easier way to measure intake, and one that allows for a bit of wiggle room.”
Chocolate is versatile and can follow any trend just like vegan chocolate, production of vegan chocolate has increased across Europe, according to the data more than half of chocolate-eaters in Spain, France, and Poland were interested in vegan chocolate.
Article originally appeared in The Independent.
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