Symmetry Group in talks with Bulls Eye for possible acquisition

It is looking to beef up its creative and content capabilities

KARACHI: Bulls Eye Group and Symmetry Group are in talks for a possible joining of hands, stated a press release. Bulls Eye Group has a strong presence in the advertising and activation business (with BE DDB and Bulls Eye agencies) and Symmetry Group’s acquisition will help it expand its marketing services offerings strongly into the digital space and build up its influence on the Pakistan’s agency landscape.

On the other hand, Symmetry Group, a leading digital agency network, which operates Symmetry Digital, Iris Digital & Creative Jin outfits, is looking to beef up its creative and content capabilities for its clients and invest into fast tracking its innovation, digital transformation, and technological agenda for brands.