USAID assistance: Pakistan to showcase agri-products at Gulfood Expo

Event will help promote exports and provide networking opportunity

Our Correspondent February 17, 2018
Event will help promote exports and provide networking opportunity PHOTO COURTESY:

ISLAMABAD: With support from the United States Agency for International Development (USAID), 13 Pakistani agribusinesses will showcase high-quality halal meat, off-season vegetables, and kinnow mandarins at Gulfood Expo 2018 from February 18 to 22 in Dubai.

The Gulfood Expo is a leading international event for the global agriculture industry, which draws more than 95,000 visitors and 5,000 exhibitors from over 120 countries. Participation at the expo will help promote Pakistani agricultural exports and provide an opportunity for Pakistani agri-businesses to network with international buyers and sellers.

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In addition to the event booth space, USAID is setting up a business-to-business (B2B) trade facilitation centre for meetings and industry networking, which will help establish new market linkages between Pakistani exporters and international buyers.

"To ensure that Pakistan's agriculture sector continues to grow, breaking into viable international markets is critical," said USAID Mission Director Jerry Bisson.

"Through the US-Pakistan Partnership for Agricultural Market Development, USAID is working with the Pakistani private sector to boost the international competitiveness of high quality halal meat, off-season vegetables, and kinnow mandarins.  Gulfood 2018 is an excellent platform for Pakistani agribusinesses to showcase their produce and build strategic business relationships," he added.

USAID has also organised a four-day market exposure visit for nine Pakistani women entrepreneurs. The participants will visit wholesale markets and large retail supermarkets in Dubai to help enhance their understanding of the quality requirements for agricultural products in international markets.

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For February 20, US-Pakistan Partnership for Agricultural Market Development and the Pakistani Consulate in Dubai will jointly host the Annual Pakistan Branding and Tasting Dinner for the business community and other potential buyers from the Gulf Cooperation Council (GCC).

USAID's US-Pakistan Partnership for Agricultural Market Development is working to boost international sales of Pakistani agricultural products. This partnership enhances the technical capacity and production of agribusinesses and promotes cooperation between farmers, processers, exporters, service providers, and buyers of agricultural products across Pakistan.

Published in The Express Tribune, February 17th, 2018.

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